A gigante gestora de ativos, que detém em Portugal indústrias, dezenas de hotéis e uma dúzia de campos de golfe, converteu o Editory by the Sea em The Pearl Troia, o Aqualuz Troia Mar & Rio em The Anchor Troia e o Troia Residence by the Editory em Troia Residences.
At the end of February last year, the Azevedo family signed off on their exit from Tróia, where since 1999 they had made “a direct investment exceeding 300 million euros in bringing the tourism project to fruition.”
After 26 years of work “in the recovery, planning, and sustainable development of the Tróia Peninsula,” SC Investments (which encompasses the former Sonae Capital’s tourism assets) and is 100% owned by Efanor—the Azevedo family’s holding company—had reached an agreement with UK-based Arrow Global for the transaction of all Tróia Resort assets.
“The operation involves the sale by SC Investments to Sociedade ACO Cedar, managed by Arrow Global Group,” the parties announced in a joint statement, without disclosing the deal’s transaction value.
Around 10 months after the transaction received the green light from the Competition Authority, Arrow has just announced that “Tróia, located between the Atlantic Ocean and the Sado River estuary, is beginning a new cycle of development with the implementation of the first structural changes marking the transition of management to Details – Hospitality, Sports, Leisure,” the group’s tourism asset management platform in Portugal.
The properties Editory by the Sea, Aqualuz Tróia Mar & Rio, and Tróia Residence by the Editory “will now assume their own distinct identities, with differentiated positioning and a strong connection to the destination”—The Pearl Tróia, The Anchor Tróia, and Tróia Residences, respectively, will be the new brands for these hotels and tourist apartments.
“The rebranding of the three hotel units marks the first visible step of the new management of this destination, whose integrated vision and long-term commitment will be applied gradually across the entire Tróia ecosystem, from hospitality to sports, and from the marina to leisure areas,” Arrow adds.
Francisco Moser, Co-CEO of Details, emphasizes that “this rebranding is not just an image change; it reflects a new strategic phase for Tróia.”
Under the new management, Details says it is “redefining the positioning of the hotels and the resort’s entire ecosystem, ranging from the marina to golf,” aiming for “Tróia to evolve in a structured and sustainable manner, asserting itself as a national and international benchmark capable of meeting the demands of contemporary tourism with consistency, quality, and long-term ambition.”
Across these hotels, “progressive infrastructure improvements are planned, with a focus on guest experience and asset enhancement.”
Regarding the destination’s sports component, “there are plans for the overhaul of the Tróia golf course, respecting the course’s legacy while elevating its quality and repositioning the product on the international stage.”
At the same time, “the upgrading of the marina, beach concessions, and complementary offerings will reinforce Tróia’s appeal year-round.”
Arrow Has €2.6 Billion in Assets Under Management in Portugal
British investment fund manager Arrow Global currently manages €112 billion in assets, of which €2.6 billion are in Portugal. In the country, it holds industrial operations, dozens of hotels, a dozen golf courses, and an equestrian center, with an investment pipeline of €1.6 billion planned for execution over the next six years.
The portfolio of Portugal’s leading golf operator includes five courses in Vilamoura (The Old Course, Pinhal, Millennium, Laguna, and the former Victoria, which has been converted into The Els Club), as well as the Palmares Golf Course in Lagos and the San Lorenzo course in Quinta do Lago.
In addition to its properties in Tróia, Arrow’s hotel universe in the Algarve includes Hilton Vilamoura, As Cascatas Golf Resort & Spa, Dom Pedro Portobelo, Dom Pedro Lagos, Palmares Beach House Hotel, Monte Rei Golf & Country Club, Aqua Pedra dos Bicos, Velamar Boutique Hotel, and Hyatt Regency Vilamoura Algarve, along with the landmark Vilamoura World development, acquired from US-based Lone Star in 2021.
Furthermore, three weeks ago the firm announced that its funds acquired another major asset in the Algarve: Browns Sports Resort in Vilamoura, which originated from the transformation of the former Rock Garden—acquired by Alan Brown in 1996—into a benchmark for sports tourism in the region.
Browns Sports Resort covers an area of approximately 53,000 square meters and features villa accommodations, high-performance training facilities, a health club, a spa, and dining venues.
Just a week ago, Arrow also acquired Sintra-based carpentry company Gotflow, now integrated into its newly created Cora unit, which holds industrial assets such as Viriato Hotel Concept, Aleluia Cerâmicas, and Transfor Group.
Article originally published on Suk Informação, available here.